HELLENIC DAIRIES made a strong impression at the prestigious PLMA 2023 exhibition in Amsterdam on May 23-24. The event, which attracted over 15,000 visitors and buyers from more than 120 countries, is dedicated to promoting private label products. This year’s show comes at a time when private label accounts for more than 40% of all products sold in seven European countries and for more than 30% in another nine countries in Europe.
At the exhibition, we focused on our main product categories, including Feta Cheese P.D.O, Greek Yogurt, and Halloumi Cheese P.D.O. However, we also presented exciting new product ideas, such as the spoonable kefir recipe and the plant-based range of drinks and desserts. Our spoonable kefir with blueberry and oat dessert with stracciatella were particularly distinguished by PLMA 2023 and were showcased in the SUPERMARKET AREA, which featured a selection of innovative and award-winning products.
At HELLENIC DAIRIES, we remain committed to providing our private label partners with the expertise and innovation they need to succeed and we are already preparing for our next significant appointment in October, during Anuga 2023.